Friday, March 24, 2006

Essay starting points

Themes

  • History/end of/stasis
  • News
  • Images
  • Simulacra
  • Culture that simulates rather than lives
  • Failure to create real narrative (symptomatic of culture; of structure of media corporations?) ---> news is increasingly desperate to do this every day though long-term it fails - creates stories rather than reports them - all we remember are "iconic images" devoid of any sophisticated/informed/real narrative meaning, and the then omnipresence of certain stories

Reference points

  • Baudrillard (various)
  • Nietzsche (various)
  • Barthes (Camera Lucida)
  • Sontag (Regarding the Pain of Others)
  • Fukuyama (End of History & the Last Man)
  • Sennett (Corrosion of Character)
  • Foucault (Power)
  • Belsey
  • The Day Today
  • Broken News
  • Current newspapers
  • Archived/online news
  • Twin Towers reportage - THAT photo/footage, simplification of the issue to The War On Terror, elimination of the history that led up to it- the most significant simulacrum of recent times?

(TV) news' use of images

  • - "exclusive pictures" - what do they say, do they form, facilitate or illustrate a story?
  • our reaction to images - (sontag/baudrillard) - apathy, blurring of perceptions between real and simulated/reproduced
  • images as propaganda - (barthes) - photo escapes semiotic laws - decontextualised quote, simulacra - easily used, perverted/manipulated
  • obsession with a moment- replayed over & over, history never created, time frozen at that image and not moving forward, use of moments to split up the linear, continuous progression of time into eras, landmarks etc
  • news jargon - frequent news-speak ("seminal moment", overuse of the word iconic, limited vocabulary etc), use of images as jargon, interchange of words and images as the two merge

Empty communication - (sennett) - in the corporate workplace, particularly in the media environment, simulation replaces achievement, work, progress; jargon facilitates the replacement of responsible, direct, tangible authority with flexible, slippery, 'amoral' leadership/teamwork

Post-modern condition - absurdity, chaos, abandonment of knowledge for its own sake; info collated for short-term gains, constantly reorganised for its own sake and that of "freedom" and "flexibility"; images favoured for their immediate impact, for surface communication and their pliability of "meaning".

Photo - Barthes & Berger

Basically rendered images often more instantly recognisable than a photo - fewer details for the mind to process, so the brain picks up immediately on the recognisable attributes that define the image.
Comparisons between Van Gogh's shoes painting and a logo of some trainers - Van Gogh's image represents a particular pair of shoes, and the fact he painted them imbues them with some meaning, backed up by the environment they're painted in. Logo presents nothing but a basic representation - some shoes, not "these" shoes. Has no referent.

Barthes
  • essence of photographic image is its necessary inclusion of a referent. The objects documented within it are always realistic, detailed copies, not vague outlines.
  • you can never skip beyond the real thing represented in it to cut straight to the concept; you remain anchored in the world. referent is inescapable.
    - BUT - what about 'abstract' photography? where the camera is used to 'draw' an indistinguishable form? e.g. light trails, blurring, etc - to the point where that's all the image is composed of, abstract presence of light and colour - where's the referent then?
  • studium - everything in a photo that reflects typical cultural knowledge, cliches, stereotypes etc.
  • punctum - element of surprise in a photo that punctures this bubble of comfortable, self-perpetuating complacency. E.G. Nicaraguan revolution photo with nuns crossing road - why are the nuns, the image's punctum, there? Because they are. Because they happened to be there; they don't fit our preconceived notions of what should be in the photo, but there they are anyway. And their presence recontextualises the whole image, provides an extra layer of REAL reality to an image that already supposedly documents reality.
  • photo declares referent's - this - existence at a particular time - this has been. Photos make history instant - they cut out passage of time's middle man. Stops the flow of time - says "this is no longer" but also brings what was into the present. Preserves the past, but unlike a painting, can't present direct ideas about the future.

Berger

  • perception of the image is based on what we know about it - photo is an empty, instantly-made image, not a memory complete with surrounding context, nor a painting, constructed from a complex series of authorial decisions.
  • captures ONE isolated moment; WYSIWYG. Furthermore it has no language, unlike drawing; no sense of process; it quotes rather than translates, and therefore like any quote, is open to manipulation and different interpretations.
  • "all photos are of the past but a photo arrests the past so it can never move forward" - Berger... --> Baudrillard and Fukuyama's end of history.

Photos perceived to be facts - but they aren't - facts must have context, cause & effect, etc - photo just captures one instant, one slice of the complete truth, which could be typical or anomalous for all we know.




The painting was a series of judgments and decisions. Photo

Thursday, March 09, 2006

Graffiti as Sign

Themes

  • ownership
  • anarchy/freedom
  • subversion
  • assertion of identity

Graffiti provides a free mode of communication - writing being potentially anonymous. Therefore if the writer is unidentified, its message transcends the authorship of one individual; anyone could have written it, and everyone can see it. Mass communication at street level.

Prohibited sign-making - unauthorised, vandalism, the public/anarchic seizing of a space that isn't sanctioned for marking.

Subversion - culture jamming [Naomi Klein - No Logo] - reclamation of paid-for media outlets/ad spaces to sabotage/subvert a commercial message - "screwing up the system from the inside" as Courtney Love might put it.

  • Sony - walls paid for and adorned with fake graffiti to sell a product - shown up for what it was by disgusted locals who scrawled "stop hawking corporate products on our neighbourhood" across the "graffiti".
  • Occupational culture jammers - sabotage advertisements, online and across city billboards, turning slogans and brand ideologies on their heads, often humorously... seek to make people cynical about advertising

    [click to enlarge]
    http://www.adbusters.org/
    http://www.abrupt.org/CJ/CJ.html
    http://www.sniggle.net/ ("Hacking, Slashing and Sniping in the Empire of Signs. The culture jammer's encyclopedia.")

Graffiti as identifier - a tag individualises, asserts the author's existence, but nevertheless maintains distances. Tells you nothing more than the assertion of existence and that the author is himself, rather than someone else. It's not a work of art in that sense; it seeks not to communicate meaning or express an idea/reaction; merely to be, and to be noticed for being. Little more than an "I wuz ere"; individualises only to a differential degree - doesn't express anything unique. To this end it's much like a brand assertion - i.e. a modern advertisement. Brandable commodities aren't and needn't be unique - they just need to be more instantly identifiable than their competitors. Thus the adman's work goes into the brand, not description of the product. The brand IS the product.

Ad campaigns sometimes adopt a graffiti technique - images and words without explanation to spark attention. You get used to seeing an image/slogan without meaning or explanation, just like graffiti; the confusion lodges the image in your psyche,so the image itself, not the product (among millions of other competing products) sticks. Then the campaign unfurls its mysteries, everyone "gets" it and exhales, and the product is launched on a public already primed for it.

Graffiti humour - graffiti on the Old Kent Road - "Joey C is innocent" followed by "So is Arthur Fowler" [written at the time of the Eastenders character's wrongful incarceration]. Knowing irony based around the credence we give to the events in fictional soapland.

Wednesday, March 08, 2006

Tangents

The things I've been thinking about and reading since last week's lecture (Metaphor - the pictures embedded in our language) don't feel entirely relevant but then I suppose tangents often aren't. And I think generally you can wander off on one or two lines of thought, and circle back to the original trigger a month or two later, so I'll indulge these.

Baudrillard was mentioned a couple of times in the last two weeks, so I went book shopping. Got "Baudrillard and the Millennium" by Christopher Horrocks, which I suppose is a sort of starter on Baudrillard's thinking (particularly surrounding the advent of the Year 2000), and "The Condition of Post-Modernity" by David Harvey as a more generally useful thing. I'm most of the way through the Baudrillard, it's pretty interesting. He seems to pursues this idea that humans have always worked toward the 'end of history', but the world which we live in eliminates that possibility; that history is a fiction, a "culturally specific and constructed linear version ofevents liunked by causes and effects"; that the run up to the year 2000 saw us stuck in retro culture, humanity replaying everything that had gone before rather than progressing, caught in a kind of stasis, where even the major events of the era (e.g. the Gulf War) were simulations rather than truly real phenomena - events have no time to develop outside the media, and that which would have become "history" becomes nothing more than "current events". He also seems to be strongly interested in science, mathematics (particularly fractals and chaos theory, which is something I find interesting - don't know much about it yet but am aware of the idea that nothing is completely controllable, that every system develops "bugs") and technology - what role the latter has in our world, what effect it has on our philosophies, ideologies and perspective on ourselves; the idea that, as Horrocks puts it, "technoculture ensures that processes continue to unfold, but without meaning or sense . . . " the way chaos theory, singularities, etc, confuse and warp processes' original intentions, and the viral, "metastatic" (instant transferrence from one location to another) nature of the technoculture (including the media).

The effect of technology and the media upon 'history' is talked about; the way that events happen instantly before our eyes and are beamed around the world just as quickly, "exhausting our faith in reality" - "mass media accelerates events in all directions at once, escaping the space-time in which events make history". Horrocks, in his analysis of Baudrillard's thinking, says that "television breeds indifference, distance, scepticism and apathy. By making the world into an image, it numbs the imagination and produces adrenalin surges that simply lead to disillusionment."

There's an interesting quote by Nietzsche near the start of the book which is very reminiscent of what was discussed in the 4th lecture (metaphors): - "What then is truth? A moveable host of metaphors . . . which, after long usage, seem to a people to be fixed, canonical and binding. Truths are illusions which wehave forgotten are illusions."

Interestingly Baudrillard suggests that "Television protects us . . . its immunizing, prophylactic use protects us from an unbearable responsibility." It's strongly reminiscent of Nietszche's ideas about art as a 'veil of illusion', protecting us from the unimaginable horror of complete truth and understanding (about the absurdity of existence), and "thoughts and words . . . save us from the unbrooked effusion of the unconscious will."

In television's case, I guess what's meant is that these enormous, 'world-changing' and 'historical' events occur but are relayed to us through glass and plasma; we are not THERE, and do not necessarily have to cope with all the resulting effects; we are given the license to be mere observers and consumers of events. Moreover, television news increasingly condenses and simplifies things for us; news programmes delight in giving us graphs and commentary on things, meaning we don't have to think for ourselves about the implications and meaning of what we're told; complicated events meanwhile are reduced to headlines; memorable, massively significant occurrences (like the Christmas tsunami and "9/11") get reduced to "iconic" images and brief buzzwords. We think of the terrorist bombs of July 2005, and think of the news image of the decimated bus in Tavistock Square. It reminds me of what was said in an earlier lecture, about icons acting as an interface between us and something we would otherwise have difficulty dealing with (be it the essence of God or the inner workings of a Pentium). Meanwhile, for Baudrillard, even the notion of AIDS-related death is reduced to a countdown, as is the approach of the millennium.

Going off on a further tangent, I found a Solzhenitsyn book I didn't know I owned - a play, "Candle In The Wind". Solzhenitsyn uses the narrative of a (wrongly incarcerated) ex-convict's restyling as an ambitious scientist, and the effect his scientific ambition has on a passive friend whose mind he irrevocably alters using new technology, to ask questions about whether science should be used to alter human personality, and about the hedonistic society he saw around him.

I'm about halfway through it so far and a couple of things have come up. First, the redefinition of identity - not merely formulated from person to person, but imposed en masse; national identity is swept aside in a light-hearted comment by an arrogant research assistant who declares that "People used to think in terms of their homeland in the seventeenth century . . . but there haven't been any hopelands for a longtime now, they're a gruesome anachronism. There is only our little planet, and even that, it seems . . . " - this uttered to an African who still feels a sense of pride and obligation to his homeland. Yet it's imposed on him that this is not a modern way of thinking. Earlier we're introduced to the protagonist's step-aunt Tillie, a worldly character who delights in instant gratification. She's a journalist, and embraces her role at a magazine which deals with "foreign problems"; she, again, talks about what one SHOULD believe; "Don't you realize that our age breathes democracy? One must act in accordance with the spirit of the age! Personally, at the editorial office I always understand the spirit of the age." It all rather reminds me of the way that television news operates; facts fed to us complete with bitesized understanding; ideas reduced to metaphorical and iconic images, which we are invited to absorb and repeat to each other, whether or not we really understand what we're talking about.

Second, the idea of acceleration of events, explored by Baudrillard, comes up in Candle In The Wind too, in the form of scientific progress - things occur almost instantaneously, before it can be decided whether they actually ought to occur. "Right now in the whole of science . . . any half-baked captain's ship in a dilapidated schooner could set out to sea in any random direction and return having discovered a couple of new straits, if not a whole archipelago! In the sciences kids who are still wet behind the ears tackle problems which Rutherford would have kept away from and in three months' time they've already found the solution." This idea of acceleration is really interesting; our lectures so far have brought up the idea of images taking the places of words once more; an image, as a metaphor, providing instant (if basic/malformed) understanding of a concept; Baudrillard's thoughts about the media sending information manically in all directions before the effects and consequences of this information have even happened (therefore news of a phenomenon exists even before the phenomenon itself completely exists - yet the news, not the phenomenon, is what we have access to; we cling to the illusion rather than the reality, and the metaphor rather than the complete meaning.)

Wednesday, March 01, 2006

Sliders

http://www.e-2.org/minus20/artists_projects_nat.html

Screen icons appropriated as digital art - a piece of "screen furniture" that we're used to seeing at a particular size and in a particular place, taken out of context, resized to a monstrous degree, and operating with no apparent function, existing only for its own sake. Absurd and humorous!